Dpreview to be “acquired” by Amazon

I’m not really sure what to think when i hear that Amazon has “acquire” Dpreview. Dpreview has been around for 9 years and i can remember reading the articles and looking at the tests 8 years ago. Most of my digital photography information comes from Dpreview and Shutterbug, so needless to say i trust the information. I have never once seen a bias view on any camera or review.

I also enjoy how they turned a hobby into such a success and even with 22 million sessions each month still only have 1 add banner, and its relevant.

I’m wondering how exactly “without compromising our quality or independence” will work out for them, I would be really disappointed if things changed, i could see Amazon getting there kickback from camera sails in the form of reference buys.

Here is the original story:

We’re proud and excited to announce that Dpreview has been acquired by the worlds leading online retailer, Amazon.com. Started as hobby site in 1998, dpreview.com has grown to be the number one destination for anyone interested in digital cameras and digital photography. Each month dpreview.com has seven million unique visitors (over 22 million sessions) who read over 120 million pages. “We’ve worked very hard over the last eight years to deliver consistently high quality content to our readers”, founder Phil Askey said. “It will be fantastic to be able to expand and build on that without compromising our quality or independence. With the support and resources of Amazon we can achieve this.”

Read the rest here.